An identity with room for people.

The Curious Commons name, wordmarks, symbol and visual language. A few useful principles for using them well.

Download the brand kit
Curious Commons original wordmark on inkDownload PNG
01

Wordmark

One name. Common ground.

Write Curious Commons as two words, with a capital C in each. Keep the supplied wordmark intact.

  • Give the wordmark room to breathe. Keep the clear space already included in the supplied files.
  • Use the paper version on light surfaces and the ink version on dark surfaces. Avoid busy photographic backgrounds.
  • Keep its original proportions and colours. Do not crop, stretch, recolour or add effects.
  • Use the complete name. Do not replace it with a CC monogram or imply an endorsement.

Original PNG artwork · 2172 × 724 px · Background included

02

Symbol

Original Curious Commons cobalt open-frame symbol with a citron dot

An open space for curiosity.

Our original open-frame symbol with its citron dot is the compact expression of Curious Commons. Use it for profile pictures and small brand signatures; keep the full wordmark for introductions.

  • Use the supplied original artwork. Do not redraw, recolour, stretch or add effects.
  • Use a paper or white background so both the cobalt frame and citron dot remain clear.
  • For social profiles, use the square files with their included clear space. Keep the complete symbol inside the circular crop.

Original raster artwork, not a recreated vector. The transparent PNG is 385 × 371 px; profile files are supplied at 1080 × 1080 px. Use these for screens, not large-format print.

Paper

#F6F3EB

The open canvas.

Ink

#182D49

Words with weight.

Cobalt

#3155D9

A little energy.

Citron

#DCE87B

A small spark.

Use ink on paper or citron, and paper on ink or cobalt. Keep citron out of small text on light backgrounds. The reversed wordmark retains its supplied #152E4C background.

03

Typography

Curiosity has a voice.

Fraunces / Headlines

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

A warm, characterful serif for headlines and the ideas we want to give space to.

Explore Fraunces

Manrope / Everyday clarity

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

A clear sans serif for everyday reading, navigation and practical information.

Explore Manrope
04

People & places

Use real photographs of people and places. Write with warmth and specificity. Give contributors credit, and leave room for their identities alongside ours.

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